By Ashraf Eassa February 14, 2014
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Source: ARM.
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The "Internet of
Things" - that's the new buzzword, the "next big thing" that
tech investors are talking about. Ever since Apple revolutionized the
smartphone with its iPhone and the personal computer with the iPad, the
industry has gotten the message loud and clear: make everything smart (i.e.
give it non-trivial processing power), make everything connected (think
Bluetooth, Wi-Fi, NFC, LTE, and so on), and make the world around us
"smart." However, the notion of the "Internet of things"
is, frankly, confusing to most investors. What do technologists and industry
observers really mean when they say the "Internet of Things"?
Let's ask ARM Holdings!
There is no company better positioned to really take advantage of everything
becoming "smart" than ARM Holdings, the vendor of low-power CPU IP
for a variety of uses, from the lowest power micro-controllers to the highest
performing smartphones and tablets. Indeed, the company recently gave a very
comprehensive presentation outlining the opportunities that lie ahead in this
bold, new Internet-of-things world.
To begin, let's take a look
at the "fundamental ingredients" of the Internet of Things:
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Source: Gartner (2013), ARM
Estimates.
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So, what do these devices
need? Well, they'll need a very low-power processor to make them
"smart." ARM, for example, believes that its Cortex-M0
microcontroller is a solid choice for this kind of application. The performance
isn't anything close to what you'll find in a smartphone, but it's enough to
add some brains to these devices. Imagination Technologies, ARM's primary IP
competitor, is happy to license low-power MIPS cores to do the job, and even
Intel is offering "Quark" - a tiny, low-power X86 solution.
But it's not just about
"smart" - it's about "connected" and "aware"
If you'll look at the fundamental hardware that ARM believes is necessary for
an Internet of Things device, it's clear that it's about much more than just
making things "smart" - it's about giving them the ability to connect
and the ability to sense. For example, how useful would your iPhone really be
if it didn't have Wi-Fi in order to download all of those large games? Or what
if it couldn't make phone calls via its cellular connection? Oh, and without
built-in GPS, the phone would hardly be as useful as it is today in directing its
user to near-by locations. In short, while the "compute" part is
important, the ability to "sense" and "connect" is also
equally important. Of course, all of this does need to come cheaply.
Okay, so what kinds of applications are we talking about?
The possibilities are
limitless...
The possibilities for the Internet of Things are seemingly endless and
represent a massive opportunity for device vendors, chip vendors, security
software vendors, and providers of embedded operating systems. However, it's
important to actually get a sense of what kinds of applications we're talking
about. Here's a list of some of the things that can be made "smart":
— Home appliances
(toasters, refrigerators, microwaves, dishwashers, washing/drying machines)
— Traffic lights
— Watches
— Glasses
— Baby monitors
— Health/fitness monitors
— A lot more...
Thanks to the low hardware
costs that ARM mentioned in its previous slide, these sorts of things can be
made a reality with fairly minimal silicon dollar content. Of course, adding
the non-silicon hardware to make things "smart" (for example,
displays on a pair of "smart glasses") could be rather high, leading
to initially prohibitive costs, but w! ith scale/time the costs come down and
the additional cost of making things "smart" will be far outweighed
by the increased utility of these devices compared to their "dumb"
counterparts.
Keep an eye out for
compelling investment opportunities
As with every new "revolution" in computing/technology, there will be
secular megatrends worth playing (for example, ARM is likely to benefit as its
low-power cores are likely to be licensed for use in many of these devices),
and there will be specific companies that actually make the end-user products
that will see "glory" if they come up with the right product (i.e.
there may be the next "Apple" in the making, such as Google via Nest
- or it could be Apple itself that drives this next revolution)!
There will also be
component vendors from chips to displays to technologies that we don't even yet
know about that will benefit handsomely from these trends and, perhaps, from
being in the right designs at the right time. Unfortunately, there will also be
a good deal of "false starts" that could lead investors to chase a
pot of fool's (lowercase 'f') gold at the end of the rainbow, so to speak.
Hearts will necessarily be broken along the way - but so is the nature of
investing in "disruptive" technologies. No guts, no glory!
Looking To Invest In
"The Internet of Things" Right Now?
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Ashraf Eassa owns shares of Intel and Imagination Technologies.
The Motley Fool recommends Apple, Google, and Intel. The Motley Fool owns
shares of Apple, Google, Imagination Technologies, and Intel. The Motley Fool
has a disclosure
policy.
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